Tribecca worked with master chef and blogger Franco Lania
to create his new brand platform. We managed the entire process including strategy, writing, photography, visual identity system and website development. After a strategic branding exercise, we designed the new logo and brand guidelines along with a completely redesigned WordPress-powered website which included a custom recipe indexing tool so that all of Franco's recipes are positioned to appear at the top of search results. We also designed Franco’s email marketing templates and social media profile pages
for easy brand integration. Tribecca took tremendous steps to ensure that Franco's years of blogging, content, website traffic and social media counts were not lost in the transition—a critical process often overlooked. Chef Franco Lania now enjoys a consistent brand and website that serves as a hub for all of his activities as a food blogger, recipe demonstrator, motivational speaker, and writer.