This summer, Gmail users noticed a large upgrade to their inboxes with the introduction of tabs sorting their email into three buckets: primary, social and promotions. While this new functionality was introduced by Google in an effort to de-clutter their user’s inbox, this new tool is most likely sorting your company’s email marketing into what feels like a new Spam folder.
Although building an email marketing list takes time,
here are some easy ways for you to begin building your list for your restaurant.
Create easy ways to opt-in:
Your customers should have ways to sign up for your email marketing list through all of your marketing channels. Include a subscribe field on your website, add a tab on your Facebook page and include an opt-in checkbox on your online ordering system. Most email management software offer tools for users to automatically subscribe themselves from your website and various social media platforms. (more…)