Our Team

Larissa Montecuollo – Partner

Larissa Montecuollo joined Tribecca Designs as Creative Lead and Art Director in 2007 and became the owner in 2011. While she’s worked at a handful of New York’s prestigious design and interactive firms, Tribecca ultimately became Larissa’s permanent home because of her affinity for the subject matter: food and culture. Her connection to her clients’ fields of expertise means she (and her team) are excellent interpreters of the intangible quality of creativity that goes into a successful branding project.

A self-professed maniacal epicure, Larissa’s life at the creative helm revolves around frequent museum visiting, book reading, restaurant going, and general cultural soaking-up. Her life outside the office is balanced with a devotion to giving back to the greater design community. Active in her field, Larissa has spoken to university students about design, was Roundtable Host at the 2010 Thinking Creatively Conference, and judged the 2008 JSPRAA Image Awards for Excellence in Communications and Design. She is President of Spark Design Professionals and is a founding member (and former president) of The New York City Hospitality Group. Larissa earned a BFA with a double major in graphic design and information technology/informatics from Rutgers University and a masters in visual arts administration from New York University. She is a second-generation Ukrainian, is fluent in the language, and is active in the Ukrainian-American community.

And on a more pragmatic note, Larissa’s devotion to detail, lucid communication, and thoughtful design solutions mean that she is always a staunch advocate of her clients and their brands. Larissa oversees all projects at Tribecca. You are in good hands.

Lou Leonardis – Partner

Lou Leonardis

Lou has an affinity for proving to our clients that strategic thinking, award-winning design and the perfect execution of ideas lead to success. He brings nearly 20 years of design know-how to Tribecca Designs with extensive experience in corporate communications, branding and not-for-profit fundraising. He has managed or completed design projects for companies such as Prudential, Time Warner, Colgate-Palmolive and the YMCA. His branding and graphic design work is published internationally and has been recognized with many awards and honors. Lou’s design education was at duCret School of the Arts as well as School of Visual Arts. Lou mirrors the challenging and careful decision making process needed for our clients with his personal love for conquering Mother Nature’s extreme environments—mostly by climbing cold mountains and steep cliffs.

Rebecca Brian – Strategic Advisor

Rebecca combines leadership, laughter, and an intuitive marketing capability, bringing this positive, constructive spirit to both clients and Tribecca Designs. Rebecca founded Tribecca Designs in 2002 and is now able to bring business savvy and advice to the branding and marketing services Tribecca provides. A graduate of the University of Pennsylvania, Rebecca is very proud of the team of staff and clients she has built over the years. Her involvement continues with the company as Larissa’s strategic advisor in San Francisco, California.


Patrick Moroney, Senior Designer

Patrick has a disciplined approach to the design process that emphasizes creative problem solving, strong typography, and engaging visuals. He brings to Tribecca an expertise in logo development, visual identity systems, capability and product brochures, and information design. His design experience ranges from major corporate firms to small and medium-sized businesses, associations and non-profits. He is thankful to have a continuing interest and enjoyment in graphic design and the uniqueness of each project. Patrick holds a Bachelor of Science in Design from the University of Cincinnati.